18+ years in eCommerce growth
Long enough to have seen every platform, every shortcut, and what actually grows a business.
New Shopify stores and moves to Shopify, for established businesses
A new Shopify store, built around your whole business.
Most rebuilds stop at what shoppers see. I start with your suppliers, warehouse, team and numbers, then build a Shopify store that connects all of it. Moving from another platform? Every product, customer, order and ranking comes with you, and I stay 30 days post-launch.
Built on
Moving from Magento, WooCommerce, BigCommerce or any other platform? Shopify hosts, secures and updates it, so your team runs a business, not a server.
Nothing left behind
Products, customers, order history and every Google ranking move over, with each old URL redirected before launch.
One expert, powered by AI
AI does the heavy lifting, so one expert does the work of a full agency. No hand-offs, no account managers.
Real results
I rebuilt the store and the tools behind it. $145K more revenue.
For My Inboard Marine I rebuilt the store along with the supplier price tool and warehouse pick tickets behind it. February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Read the full case study
- Orders
- +29%
- Visitors
- −21%
- Revenue
- +$145K
February to September 2026 against the same months of 2025. My Inboard Marine.
A new website is what shoppers see.
Most agencies and developers stop right here: a fresh template, maybe a new logo, and they're on to the next project.
But this is the part no one ever looks at.
I've spent 18+ years inside businesses like yours: the suppliers, the warehouse, the staff, the numbers. Every store I build is wired into all of it, not sitting on top of it.
What does your business look like right now?
Tick whatever sounds familiar. The ticket shows you where I'd start, and it comes with you if you book a call.
How I build a store around the whole business.
Not a new template on top of old problems. Discovery first, then the move and the build for both sides of the business, then I stay.
Book a 15-minute call-
Before anything gets built
Clarity Audit
I start in your data, not a template: where shoppers come from, where they drop off, what your team still does by hand, and what has to come over from your current platform. You see the plan before a single page is built.
-
Six to eight weeks
The Clean Move
I map the whole operation, from supplier to shipped order, and design for both sides of it. Then I move everything over: products, customers, order history, and every old URL redirected so your rankings follow.
What shoppers get
- A store that's easy to shop on a phone.
- Products organized the way people actually buy.
- A checkout that doesn't lose them.
What your team gets
- Orders that flow to the warehouse on their own.
- Tools that match how your staff actually work.
- Every product, customer, order and ranking kept.
-
Thirty days post-launch
The Break-In Period
A store isn't finished until real shoppers use it. For thirty days I fix what they trip on, train your team, and tune the processes until it runs.
Moving to Shopify from another platform?
Most of the stores I build start somewhere else. The move is where most rebuilds go wrong, so it's where I'm most careful.
Book a 15-minute callMoving from any platform, including
- Magento 1
- Magento 2
- SiteLINK
- WooCommerce
- BigCommerce
- Wix
- Squarespace
- Custom eCommerce stores
What comes with you
- Products, variants and images
- Customers and accounts
- Order history
- Reviews
- Blog and pages
- Every URL redirected, so Google keeps your rankings
What gets left behind
- The patches
- The plugins nobody remembers installing
- The workarounds your team does by hand
Proof it's not just a new template.
Three businesses, three different problems. None of them were fixed by a new coat of paint.
A swimwear brand
879 listings became 72 products.
Every print was listed as its own product, so shoppers waded through hundreds of near-identical pages. I combined them into single products with color swatches and rebuilt the store for phones, where 53% of visits were buying at 1.6% against 4.1% on desktop.
Same traffic as the July before: 60% more orders in the first 30 days.
Live todayMy Inboard Marine
Fewer people came. Far more of them bought.
February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Also built: a supplier price tool and pick tickets for the warehouse.
A seafood business
Ads switched off. Orders still up a quarter.
After the rebuild, Google Ads were turned off, and August to September orders still rose about 24% on the year before.
Also built: inventory planning for the busy season.
You're not hiring a developer. You're getting an expert in eCommerce growth.
For 18+ years I've worked inside eCommerce businesses: marine equipment, swimwear, seafood and plenty more. I don't start with a template. I start with how the whole business runs: why shoppers aren't buying, and what's slowing your team down behind the scenes.
AI is built into how this business runs, not bolted on. It's how one expert does the work of a full agency, and it's how a new store goes live in six to eight weeks instead of the months most agencies quote. The thinking is mine. AI does the heavy lifting.
- 18+ years in eCommerce growth
- Shopify builds, and moves to Shopify from any platform
- AI in every step, from the audit to the move
- One expert from the first call to 30 days post-launch
My guarantee
For 30 days post-launch, anything your shoppers or your team trip on gets fixed, at no extra cost. The store isn't done until it works for the people using it.
What happens on the 15-minute call
- 1
You tell me what's going on.
The store, the team, the numbers, whatever has you looking at a new store or a move to Shopify.
- 2
I tell you what I'd look at first.
Straight answers, even if the answer is that you don't need me yet.
- 3
We decide if it's worth a longer talk.
No pitch deck and no pressure. If I can't help, I'll say so.
Christopher LangClarity Commerce
Pick a time that works
- 15 minutes
- One-on-one with me
- No pitch deck, no pressure
Your pick ticket
Fifteen minutes. Not a sales marathon.
Questions owners ask before they book.
Anything else, ask me on the call. Fifteen minutes, straight answers.
Book a 15-minute callHow long does a move to Shopify take?
Six to eight weeks for most established stores, from the audit to launch.
Will I lose my Google rankings?
No. Every old URL is redirected to its new page, page titles and descriptions come over.
Which platforms can you move from?
Any platform, including Magento 1, Magento 2, SiteLINK, WooCommerce, BigCommerce, Wix, Squarespace and custom eCommerce stores.
What comes over in the move?
Products, variants, images, customers, order history, reviews, blog posts and pages, with redirects for every old URL.
Will the new store work with our warehouse, ERP or accounting?
That's the point. The store gets built around how orders, stock and money already move through your business, so your team stops keying things in by hand.
How much does a new store or a move to Shopify cost?
It depends on scope: how many products, which platform you're on, and what the store has to connect to. That's what the 15-minute call is for. You'll leave it knowing what yours involves.
Is it just you?
Yes. One expert from the first call to 30 days after launch, with AI doing the heavy lifting.
What happens after launch?
For 30 days I fix anything your shoppers or team trip on, at no extra cost, train your team, and tune the processes until it runs.
Not ready to talk yet?
Get The Store Diagnosis, my free guide: the high-level checks I run on a store before anything gets built, and the warning signs worth catching before you spend a dollar on a new website.
One email with the guide. I'm not going to chase you.