18+ years in eCommerce growth
Long enough to have seen every platform, every shortcut, and what actually grows a business.
A new Shopify store,
live in six to eight weeks.
Built around how your customers actually shop. Already on Shopify or moving over from another platform, you keep every product, customer and ranking, plus 30 days of support after launch.
Built on
Hosted, secured and updated by Shopify, so your team runs a business, not a server.
Live in 6 to 8 weeks, guaranteed
Your new store, live on time, with every product, customer and ranking kept. If it isn't, I keep working until it is, at no extra cost.
One expert, powered by AI
AI does the heavy lifting, so one expert does the work of a full agency. No hand-offs, no account managers.
Real results
29% more orders from 21% fewer visitors.
I rebuilt My Inboard Marine's store and the tools behind it. February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Read the full case study
- Orders
- +29%
- Visitors
- −21%
- Revenue
- +$145K
February to September 2026 against the same months of 2025. My Inboard Marine.
A new website is what shoppers see.
Most agencies and developers stop right here: a fresh template, maybe a new logo, and they're on to the next project.
But this is the part no one ever looks at.
I've spent 18+ years in eCommerce growth, working inside businesses like yours: the suppliers, the warehouse, the staff, the numbers. That's where growth actually comes from, and it's where every store I build starts.
What does your business look like right now?
Tick whatever sounds familiar. The ticket shows you where I'd start, and it comes with you if you book a call.
How I build a store that grows the business.
Not a new template on top of old problems. Discovery first, then a build for both sides of the business, then I stay.
Book a 15-minute call-
Before anything gets built
Clarity Audit
I start in your data, not in a template: where shoppers come from, where they drop off, what they buy on a phone against a desktop, and what your team still does by hand. You see the plan before a single page is built.
-
Six to eight weeks
The Clean Move
I map the whole operation, from the first click to the shipped order, and design for both sides of it. Then I build it, and everything you already have comes with you.
What shoppers get
- A store that's easy to shop on a phone.
- Products organized the way people actually buy.
- A checkout that doesn't lose them.
What your team gets
- Orders that flow to the warehouse on their own.
- Tools that match how your staff actually work.
- Every product, customer, order and ranking kept.
-
Thirty days after launch
The Break-In Period
A store isn't finished until real shoppers use it. For thirty days I fix what they trip on, train your team, and tune the processes until it runs.
Proof it's not just a new template.
Three businesses, three different problems. None of them were fixed by a new coat of paint.
A swimwear brand
879 listings became 72 products.
Every print was listed as its own product, so shoppers waded through hundreds of near-identical pages. I combined them into single products with color swatches and rebuilt the store for phones, where 53% of visits were buying at 1.6% against 4.1% on desktop.
Same traffic as the July before: 60% more orders in the first 30 days.
Live todayMy Inboard Marine
Fewer people came. Far more of them bought.
February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Also built: a supplier price tool and pick tickets for the warehouse.
A seafood business
Ads switched off. Orders still up a quarter.
After the rebuild, Google Ads were turned off, and August to September orders still rose about 24% on the year before.
Also built: inventory planning for the busy season.
You're not hiring a developer. You're getting an expert in eCommerce growth.
For 18+ years I've worked inside eCommerce businesses: marine equipment, swimwear, seafood and plenty more. I don't start with a template. I start with why shoppers aren't buying, and what's slowing your team down behind the scenes.
AI is built into how this business runs, not bolted on. It's how one expert does the work of a full agency, and it's how a new store goes live in six to eight weeks instead of the months most agencies quote. The thinking is mine. AI does the heavy lifting.
- 18+ years in eCommerce growth
- Shopify builds, and moves to Shopify from any platform
- AI in every step, from the audit to the move
- One expert from the first call to 30 days after launch
My guarantee
Your new store, live in six to eight weeks, with every product, customer and ranking kept. If it isn't, I keep working until it is, at no extra cost.
What happens on the 15-minute call
- 1
You tell me what's going on.
The store, the team, the numbers, whatever has you saying you need a new website.
- 2
I tell you what I'd look at first.
Straight answers, even if the answer is that you don't need me yet.
- 3
We decide if it's worth a longer talk.
No pitch deck and no pressure. If I can't help, I'll say so.
Christopher LangClarity Commerce
Pick a time that works
- 15 minutes
- One-on-one with me
- No pitch deck, no pressure
Your pick ticket
Fifteen minutes. Not a sales marathon.
Not ready to talk yet?
Get The Store Diagnosis, my free guide: the high-level checks I run on a store before anything gets built, and the warning signs worth catching before you spend a dollar on a new website.
One email with the guide. I'm not going to chase you.