A growth partner who builds your store
18+ years in eCommerce growth. I start with how your business runs and how your team uses the store every day, then build around that.
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Migrate to Shopify from any platform
Built for how your business actually runs, not just how it looks.
Built on
Moving from Magento, WooCommerce, BigCommerce or any other platform? Shopify hosts, secures and updates it, so your team runs a business, not a server.
18+ years in eCommerce growth. I start with how your business runs and how your team uses the store every day, then build around that.
Products, customers, order history and every Google ranking move over, with each old URL redirected before launch.
AI does the heavy lifting, so one expert does the work of a full agency. You work with me the whole time.
Real results
For My Inboard Marine I rebuilt the store along with the supplier price tool and warehouse pick tickets behind it. February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Read the full case study
February to September 2026 against the same months of 2025. My Inboard Marine.
Most Shopify developers stop right here: a good looking, mobile friendly store, maybe a line item in the quote about your back office.
For me, that's where the work starts: the suppliers, the warehouse, the staff, the numbers, and whether customers come back for their next order. Every store I build is wired into all of it, not sitting on top of it.
Tick whatever sounds familiar. The ticket comes with you if you book a call, so we spend the 15 minutes on what's actually bugging you.

Not a new template on top of old problems. Once you hire me, I start with an audit, then the move and the build for both sides of the business, then I stay.
Book a 15-minute callOnce you've hired me
I start in your data, not a template: where shoppers come from, where they drop off, what your team still does by hand, what brings customers back, and what has to come over from your current platform. You see the plan before a single page is built.
Six to eight weeks
I map the whole operation, from a customer's first click to their next order, and design for both sides of it. Then I move everything over: products, customers, order history, and every old URL redirected so your rankings follow.
Thirty days post-launch
A store isn't finished until real shoppers use it. For thirty days I fix what they trip on, train your team, and tune the processes until it runs.
Most of the stores I build start somewhere else. The move is where most rebuilds go wrong, so it's where I'm most careful.
Book a 15-minute callThree businesses, three different problems. None of them were fixed by a new coat of paint.


A swimwear brand
Every print was listed as its own product, so shoppers waded through hundreds of near-identical pages. I combined them into single products with color swatches and rebuilt the store for phones, where 53% of visits were buying at 1.6% against 4.1% on desktop.
Same traffic as the July before: 60% more orders in the first 30 days.
Live todayMy Inboard Marine
February to September, against the same months a year earlier: 29% more orders from 21% fewer visitors, and about $145,000 more revenue.
Also built: a supplier price tool and pick tickets for the warehouse.


A seafood business
After the rebuild, Google Ads were turned off, and August to September orders still rose about 24% on the year before.
Also built: inventory planning for the busy season.
I started out as a developer. But with almost every client, the store was only a small part of the problem. Their team was keying orders in by hand, the warehouse was working around the website instead of with it, and customers bought once and never came back. So I started with how the whole business runs, and almost twenty years in, I still do.
I do the thinking and the strategy. AI does the heavy lifting on the build, which is how one person does the work that used to take an entire team, and how a new store goes live in six to eight weeks instead of the months most agencies quote. And you work with me the whole time, not an account manager.
For 30 days post-launch, anything your shoppers or your team trip on gets fixed, at no extra cost. The store isn't done until it works for the people using it.
The store, the team, the numbers, whatever has you looking at a new store or a move to Shopify.
Straight answers, even if the answer is that you don't need me yet.
No pitch deck and no pressure. If I can't help, I'll say so.
Fifteen minutes. Not a sales marathon.
Anything else, ask me on the call. Fifteen minutes, straight answers.
Book a 15-minute callSix to eight weeks for most established stores, from the audit to launch.
No. Every old URL is redirected to its new page, page titles and descriptions come over.
Any platform, including Magento 1, Magento 2, SiteLINK, WooCommerce, BigCommerce, Wix, Squarespace and custom eCommerce stores.
Products, variants, images, customers, order history, reviews, blog posts and pages, with redirects for every old URL.
That's the point. The store gets built around how orders, stock and money already move through your business, so your team stops keying things in by hand.
It depends on scope: how many products, which platform you're on, and what the store has to connect to. The 15-minute call is to see if we're a fit. If we are, you get a proposal that names the problem and the price, and the work starts once you say yes.
Yes. You work with me from the first call to 30 days after launch, not an account manager. AI does the heavy lifting on the build.
For 30 days I fix anything your shoppers or team trip on, at no extra cost, train your team, and tune the processes until it runs.

Get The Store Diagnosis, my free guide: the high-level checks from my audit, written so you can run them yourself, and the warning signs worth catching before you spend a dollar on a new website.
One email with the guide. I'm not going to chase you.